CATA DRIVE FOR EXCELLENCE AWARDS

About CATA's Drive for Excellence Awards

The Chicago Automobile Trade Association is proud to introduce the new Drive for Excellence Awards, recognizing the individuals and dealerships setting the standard for excellence across Chicagoland.

These awards highlight achievement in five key areas:

Next-Gen Award — The Next-Gen Award recognizes an emerging leader in the retail automotive industry who is making a meaningful impact early in their career. This individual demonstrates leadership potential, innovation, and a strong commitment to the future success of their dealership and the industry. Nominees are rising professionals who embody the next generation of automotive leadership.

Outstanding Sales Performer Award — The Outstanding Sales Performer Award honors a dealership sales professional who consistently delivers exceptional sales results while providing an outstanding customer experience. This individual sets a high standard for performance, professionalism, and relationship-building in automotive sales.

Parts & Service Superstar Award — The Parts & Service Superstar Award recognizes an exceptional professional in fixed operations who goes above and beyond to support dealership success and customer satisfaction. This individual demonstrates expertise, reliability, and a commitment to delivering outstanding service in the parts or service department.

Community Impact Award — The Community Impact Award recognizes a dealership that demonstrates outstanding commitment to supporting and strengthening its local community. Through charitable initiatives, partnerships, volunteerism, and outreach, this dealership exemplifies the important role automotive retailers play in making a positive local impact.

Innovative Marketing Award — The Innovative Marketing Award honors a dealership that has developed and executed a creative and effective marketing strategy or campaign within the 2025 calendar year. This award recognizes dealerships that think outside the box to reach customers, strengthen their brand, and drive measurable business results.

Winners will be announced at the awards ceremony during the CATA Annual Meeting on July 21.